PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
This trend certainly isn’t new, and you can track it back to the 1960s when mod outfits were made complete with a bright pair ...
A definitive guide to shopping resort 2025’s top trends—dressing for the in-between season has never looked chicer.
Fashion is ever-evolving, and with the arrival of 2025, it's time to say goodbye to a few outdated trends. Here are four ...
Taylor Swift getting married? AI modelling agencies? Meghan Markle's wellness launch? Discover what we think is in store for ...
Secondhand marketplace Depop has made its predictions for trends it believes will dominate 2025 in a report that particularly highlights a shift towards more ...
Just like fashion trends, hair trends come and go. In 2024, you must have seen many influencers and celebrities rocking blunt bobs and walking around with chunky highlights.
Mocha Mousse is the 2025 color of the year, so a shopping editor rounded up trendy fashion pieces in the brown tone, ...
From colourful mascara to floral hair arrangements, we present eight 2025 beauty trends that will be everywhere in the coming ...
African fabrics are known for being colourful and versatile. The latest African fashion dresses borrow some elements from ...
Time to widen your horizons with these sleek, elongated silhouettes. I'm no fortuneteller, but if I had to guess one of the ...