Task analysis is a method that helps you understand how users accomplish their goals and the steps they take to get there. This establishes their mental models and is crucial for task-oriented design.

A mom and son team with ties to the University of Washington launch a startup that maps a traveler's hotel options and their ...

Inform the creation of empathy maps. Build personas that represent your target audience in the best possible way. Synthesize insights further and create a problem statement for your design process.