The path from purchase to success is rarely smooth; it's marked by highs and lows, where customers oscillate between peaks of ...

We’ve all been sold the story of the perfect customer journey, a seamless path from awareness to purchase to loyalty. But let's face it, this idealized ...

They then ‘consider’ that product and finally ‘purchase’ it. This process typically remains the same, whether it takes someone 10 minutes or 10 months to buy. The big shift in the modern consumer ...

I've found that gamification is a great way to make the shopping experience more dynamic, keeping consumers engaged at various touchpoints.

Knowing what factors influence women as they buy skincare products is crucial for cosmetics brands to understand the consumer journey and mindset. Microsoft Advertising's Linda Liberg unveils new ...