But perhaps the boldest step of all is removing a logo completely. Earlier this year, Tesla revealed a bunch of new vehicles, ...

Strategist Cam Brandow talks to us about why a brand narrative can only succeed externally if people believe it internally ...

We will have to see how this pans out, but Verizon may have just hit a home run with Dan Schulman. Dan started out decades ...

The tri-color badge is an iconic part of Toyota's off-road vehicles, but it's actually got a deeper meaning tied to the ...

The Cadillac crest, a familiar emblem in the automotive world, is more than just a logo. Its design, inspired by the coat of arms of the French explorer Antoine de la Mothe Cadillac, has evolved over ...