Global environmental services firm says the rebrand captures the sustainability focus of using steel slag as a paving product ...
Overhauls of 'Heritage Brands' Raise the Question: How Important Are Our Products to Our Identities?
Campbell's, the soupy, 155-year-old American icon immortalized ... especially of heritage names, can be a deeply felt affront to consumers. “It can feel like the brand is turning its back ...
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The Ford Logo: History and Meaning of an IconThe Ford logo is more than just a graphic design; it's an emblem rich with history, meaning, and vision. Discover the details ...
Over the years, Meghan Markle has established herself as an undisputed style icon. The Duchess of Sussex frequently makes ...
The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...
A month after Mark Wahlberg adopted the Patek Philippe Cubitus and roughly five weeks since its launch in Munich, Jay-Z has ...
Campbell’s, the soupy, 155-year-old American icon immortalized ... especially of heritage names, can be a deeply felt affront to consumers. “It can feel like the brand is turning its back ...
MANILA, Philippines — Following his successful Manila concert, K-pop star PSY was unveiled as the new brand ambassador of Philippine hotels Solaire Resort Entertainment City and Solaire Resort ...
Cricket’s status as a religion in India elevates cricketers to cultural icons, surpassing Bollywood ... connection makes them highly sought-after brand endorsers. Kohli, Dhoni, and Tendulkar ...
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