PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
These changes make choosing the right skin care during and post-menopause a different bird than in your pre-menopause days.
We've rounded up some of the best beauty gifts to shop now for your makeup, skin, or hair-care-obsessed friends and family ...
Why We Love It: Whether they’re new to K-beauty skincare or have practiced its tenets for a long time, this kit is a perfect ...
Whether you're braving the cold outdoors or cozying up inside, these winter skincare essentials are the perfect tools for a ...
Selena Gomez is in her confident era—and she’s bringing that energy to Rare Beauty.
Consumers may mistake retail therapy for self-care, but it doesn't address their emotional needs, experts say, it just leads ...
In 2025, beauty gets niche—for everyone. From puberty to menopause, brands are providing products for beauty at every life ...
Give your nails the mocha mousse treatment with Sally Hansen’s quick-drying nail polish in the color Beige. This 3-in-1 ...
The European cosmetics and personal care sector, valued at €96 billion and supporting over 3.5 million jobs, faces ...
L’myah Sherae lifts the lid on hair discrimination and the part beauty brands can play in bringing it to an end ...
Shopping for the beauty obsessed bestie in your life? You know the one—she has a drawer full of back-ups, was the first to ...