But it appears tea is not as hot with younger generations - as Gen Z and millennials appear to be ditching the quintessential brew in favour of coffee, hot chocolate, and trendy matcha and chai ...

Matcha’s new-found fame on TikTok and Instagram, coupled with a surge in tourism to Japan, has led to an unexpected shortage of the beloved powdered green tea. Several matcha stores in Japan ...

Her go-to is “earthy, creamy” Ippodo Ummon Matcha, which she drinks plain, preparing it “the way my obaachan taught me: With the whisk (chasen) and little matcha bowl (chawan).” ...

You might think that a whisk is the best way to get a smooth cup of matcha, but there's another tool that creates a better ...

to get the smoothest matcha. Metal whisks, which have far fewer tines than a bamboo chasen, don't properly aerate the matcha, which can result in bitter clumps of tea or a flat drink that lacks ...

On a trip to Japan in early November, Erica Lee, a TikTok creator, had one main goal: to get matcha powder. A novice matcha drinker, Lee travels to Japan often and always buys one or two tins.

The owner fills in the other eye once a goal is achieved—a fantastic gift for anyone with dreams to pursue. Japanese matcha offers an authentic taste of Japan's tea culture. Perfect for tea lovers, ...