Born from 2010 onwards and raised in a world of TikTok trends and influencers, Gen Alpha is the next influential consumer that will shape the future of the beauty industry. The transformation has ...

Here's what else my sister said she and her Gen Alpha friends are coveting this holiday season. Victoria's Secret products are making a comeback with her friends. Victoria's Secret thrived in the ...

Batman was always trying to keep his real identity as Bruce Wayne a secret. Bengals quarterback Joe Burrow, who told teammates on HBO's "Hard Knocks" he bought a $3 million replica Batmobile, is ...