After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

While the Jaguar rebranding has caused a furore all over the world, the British brand is looking towards a radical ...

The brand, founded 102 years ago, is moving into a new era, reflecting its transition away from traditional luxury vehicles ...

In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models in colourful clothing but no cars ...

The symbol has become one of the most recognisable in the world (Picture: Moment Editorial/Getty Images) Pasche always intended for the logo to be interpreted in this way, making a conscious ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The ...

Edan Alexander was taken hostage on Oct. 7th while serving in the IDF and stationed in southern Israel near Gaza.

Legendary British carmaker has unveiled its revamped logo, styled as JaGUar, which “seamlessly blends upper and lower case ...

The Mahindra BE 6e has been revealed with a tempting Rs 18.90 lakh starting price. But the price is only one in a long list ...

NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which includes ...