Parents say that red dye No. 3 causes behavioral issues in their kids so they avoid foods with the questionable ingredient.

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“I ate blue Cheez-Its,” Em says at the top of the video, looking into the camera. Her lips are visibly tinged blue, as if she directly swallowed a jar of dye.

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The Food and Drug Administration is considering banning the food dye known as Red No. 3. It's used in candy, snacks and soda. An FDA spokesman says a decision could come "soon".