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Brands gear up for martech upgrades next year
of brands are planning changes to their martech stacks in the coming year, prioritising strategy, innovation, and overcoming ...
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25% discount proven most effective for shoppers’ next purchase
More than half of British shoppers would provide their email address to receive a 25% discount on their next purchase.
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Personalization at scale: 5 strategies for digital commerce
How can digital commerce activities feel more personal for consumers? In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel. In digital commerce, however ...
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Meta’s X rival Threads hits 275M active users
Ryan is a senior editor at TechForge Media with over a decade of experience covering the latest technology and interviewing leading industry figures. He can often be sighted at tech conferences with a ...
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Meta, TikTok face half-billion dollar legal challenge in Brazil over minor protection
Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...
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Temu’s digital strategy under EU scanner: Safety, design issues spark probe
Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...
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Navigating marketing’s new frontier: AI meets data
Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, ...
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On-demand webinar – How to Effectively Integrate AI into Your Content Marketing Strategy
It goes without saying that content is king. Yet in the marketing kingdom, AI appears to be holding court. In this webinar, industry experts discussed the impact of AI on content marketing – both ...
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45% of customers use and trust AI tools to find brand information
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Google is facing growing competition from changing search habits, as 45 ...
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Integrating software development into digital marketing tactics
In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...
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DMWF Europe: Speaker Q&A, Jeroen Coenen – Global Head of Markting, ACT Group
What single piece of advice would you give to a friend working in the digital marketing space? Try to understand the science of emotion. Why people do things. Explore the basics of emotional ...