LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment ...

As Scott McLean, co-founder of Intelligent Marketing Institute, puts it: “People will judge the battle between Nike and Adidas by how much chatter they generate. But the real war will be waged around ...

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Some of the world's biggest footwear firms are urging Donald Trump to end the US trade war with China, warning of a ...

Nike made an uncharacteristic blunder. For some reason, they took for granted Steph Curry and lost him to Under Armour in one ...

On now has a market value of $17bn. The global sportswear industry has long been dominated by two companies: Nike and Adidas(Pexels) The global sportswear industry has long been dominated by two ...

So in my world, when it comes to these two titans of athletic apparel, Nike wins. The story may be different for you. But you certainly have one. In 1984, Michael Jordan, an admirer of Adidas ...

Adidas has supplied the kit for the German national football team for more than 70 years. However, according to reports in the German press, Nike agreed to pay about €100m (£86m; $108m ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the ... he chose Nike." Adidas and Reebok did their work ...