New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight ...
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
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Opinion: The Jaguar rebrand deserves praise, not scornRELATED: What do Drive readers REALLY think of Jaguar's rebrand? While occasionally helpful for providing previews of ...
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