Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon Musk also serving as one of the critics. The influential business magnate recently responded to Jaguar’s promotional video regarding their rebranding,

With not a car in sight, Jaguar Land Rover’s chief creative officer, Gerry McGovern, was forced to promise reporters his team had “not been sniffing the white stuff” when they came up with it. Jaguar’s reboot, complete with its postmodern aesthetic and logo, comes ahead of an all-new EV-only lineup arriving in 2026.

The video, which was posted on the company's social media channels, shows a group of models modelling bright and flamboyant clothing across a series of equally vibrant sets - and prompted a pile online.

Jaguar, the iconic British luxury carmaker, unveiled its redesigned logo with an unconventional video advertisement, possibly aimed at stressing its shift towards an all-electric future. However, the ad has faced widespread criticism, with both social media users and industry professionals questioning its execution.

Jaguar has unveiled its new visual identity, featuring a complete logo redesign and revamped social media presence, eliciting polarized reactions.