Aside from Amazon Prime Day, Black Friday and Cyber Monday are the best times of year to pick up an Echo speaker, a Fire tablet or a Kindle ereader from Amazon. While the online retailer typically saves all of the best discounts on its devices for the members-only sale events,

If Cyber Week marks the official start of the holiday season, the logic follows that they may be the best time to buy holiday gifts if you haven’t already. After all, waiting much longer to check everyone off your gifting list after this point will be cutting it pretty close — and who wouldn’t want to score some serious savings on gifts that are both fun and practical?

Although brands have been rolling out deals weeks ahead of Black Friday this year, I guessed that many would be rolling out the biggest savings during the weekend itself — and for the most part, I was right.