The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the ...

Rapid evolutions in consumer attention spans, tech platforms and social media algorithms mean today’s cutting-edge marketing ...

Various Artists Management (VAM) has promoted Rebecca Dixon to the role of Global Head of Marketing & General Manager UK. The ...

As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

That is how long-form content grows businesses. But not all marketing content should be nonpromotional. The question is, then, How promotional should each marketing content asset be? How do companies ...

Keep reading to discover the 25 best promotions and giveaway marketing strategies you can incorporate for your campaign. Promotional giveaways are one of the oldest marketing tricks in the book ...

Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion.

There are 3 main methods used to market a business: Advertising Promotion Personal selling A business has to consider the marketing techniques that will be cost effective and least time consuming.

Below you will find guidelines for Social Media content, Event Promotion, and how to submit information to our Monthly Newsletter. If you have any questions or concerns please contact the ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...