Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

So in my world, when it comes to these two titans of athletic apparel, Nike wins. The story may be different for you. But you certainly have one. In 1984, Michael Jordan, an admirer of Adidas ...

Nike stepped in something, and it stinks. After decades of stellar sales and stock performance, the company has slipped into ...

Lionel Messi's partnership with Adidas began after a miscommunication with Nike in 2006. Despite being initially linked with ...

On now has a market value of $17bn. The global sportswear industry has long been dominated by two companies: Nike and Adidas(Pexels) The global sportswear industry has long been dominated by two ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

Nike ( NYSE:NKE) is scheduled to reveal its second-quarter results on Thursday with all eyes on its efforts at turnaround ...

Hunter was expected to sign with Nike, so this was a huge win for adidas. Hunter joins an already-stacked adidas football roster headlined by established NFL stars like Kansas City Chiefs ...

Adidas has supplied the kit for the German national football team for more than 70 years. However, according to reports in the German press, Nike agreed to pay about €100m (£86m; $108m ...