Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Hunter was expected to sign with Nike, so this was a huge win for adidas. Hunter joins an already-stacked adidas football roster headlined by established NFL stars like Kansas City Chiefs ...

Mr Lauterbach said on X, formerly Twitter ... The announcement of the Nike deal comes just months ahead of Euro 2024. Germany's men's team is using Adidas's headquarters in Herzogenaurach ...