Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

"We think that we play in a different lane than those brands," Puma's North American president Bob Philion explained, admitting that brands like Nike and Adidas are much bigger than Puma.

Nike and Adidas don’t have it all to themselves, in football or any other sport. German rival Puma sponsored eight teams at the World Cup while Italian Lotto and Spanish Joma were able to enter the ...

So in my world, when it comes to these two titans of athletic apparel, Nike wins. The story may be different for you. But you certainly have one. In 1984, Michael Jordan, an admirer of Adidas ...

Other big sponsorship deals in English football include Manchester United's tie-up with Adidas, which is reportedly worth £75m a year, and Nike's agreement with Chelsea. Puma already has deals ...