LeBron James was already a phenomenon even before he played an NBA game, so much so ... Ultimately, Nike accomplished the ...

Their collective conclusion is that while Nike outfitted more teams, 10 to Adidas’ nine, the German brand came out on top because its home team won the trophy ... the ‘beautiful game’ – and the World ...

I kept them in the original brown box­, which I brought to all home and away games. They were ... an admirer of Adidas, signs a five-year deal with Nike for $500,000 a year plus stock options.

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

The contract will pass from the German company to US firm Nike from 2027 ... the three stripes of Adidas. "That was as clear as the fact that the ball is round and a game lasts 90 minutes ...

However, basketball was still the domain of Adidas and Converse, the two major players in the game. Nike’s sales were ... for ...

He should know: Cockett was at the event to speak about iris Worldwide's work with Adidas for... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case ...

On now has a market value of $17bn. The global sportswear industry has long been dominated by two companies: Nike and Adidas(Pexels) The global sportswear industry has long been dominated by two ...