Hidden meaning behind the Nike brand name you never knew existed
The Nike brand, represented by a simple tick, is one of the most recognisable logos globally. The 'Swoosh' logo and the ...
Creative Review3y
How storytelling is at the heart of the Nike brand
Our advertising tries to link consumers to the Nike brand through the emotions of sports and fitness ... “and the product is our most important marketing tool. What I mean is that marketing knits the ...
BBC6y
Clothing brand LNDR wins Nike legal battle over trademark
Nike argued people were likely to see it as meaning "Londoner" and not confuse it with the fitness brand. But a High Court judge has now granted an injunction against Nike saying there was a ...
CNN1y
NIKE, Inc. Class B
The Global Brand Divisions represent its NIKE Brand licensing businesses. The Converse segment designs, markets, licenses, and sells casual sneakers, apparel, and accessories. The Corporate ...