In the 2002 book The Brand Gap, author Marty Neumeier explains that ... It may seem difficult to comprehend in retrospect, but by the mid-1980s, Nike was in the midst of an identity crisis. The ...

Developed by New York agency Gretel, the new visual identity and brand strategy emphasises Nike’s customisation offering as a ‘co-creation’ service for its customers Personalisation has become big ...

Nike is officially shutting down its virtual sneaker and fashion brand RTFKT. According to CEO Elliot Hill, Nike is ...

In a company statement on Thursday, Hill said that Nike has always been a "core part" of his identity ... amid a rough patch for the sporting goods brand. Nike has since December 2023 been ...