In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos ...
Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable. Nike is the most memorable of the logos examined (16% of respondents ...
Simple designs like the Apple and Instagram logos become even more minimal when rendered with a single line. Meanwhile, those ...
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The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...
So it asked several famous brands -- including Heinz, Marmite and Levi's -- to create versions of their products without their logos. Of course, the package design and trade dress on Heinz Baked ...