Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

With its photo-worthy green hue and buzzy caffeine content, matcha is the trendy tea that's popping up on your favorite ...

In recent months, other matcha-seekers visiting Japan have been having a similar experience. Another TikTok video shows a sign at a tea shop that reads: “It is currently very difficult to buy ...

Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...