I Like My Cheese Drippy, Bruh is a meme phrase borne of the Lunchly product launch, a project by Logan Paul, MrBeast, and KSI meant to be a direct competitor of the decades-long lunchbox classic ...

For context, the song itself has become a meme after many people trolled the British YouTuber for it. Coupling that with the controversial launch of Lunchly, the clip of the Hawk Tuah girl Haliey ...