JOHN Lewis has gone back to basics with its Christmas advert this year with a magical tale about finding the perfect gift for a loved one. The two minute ad is called The Gifting Hour and ...

Why don’t we take into account the consumer when debating whether an ad is ‘good’ or ‘bad’? In response, YouGov’s Jake Gammon will bring The People’s Verdict to the table for The Drum once a month, ...

After being on air for nearly two weeks, John Lewis’ festive efforts are resonating with the public in the Christmas ad race.

The Flintshire Scout group's video to promote their annual Christmas float has been a huge hit, with many saying it would put ...

ASK me whether I’ve seen John Lewis’s Christmas advert and I’d say, Vicky Pollard-style, “no, but yeah, but…” I wouldn’t actually know. So many shops, so many Christmas adverts, so many festive scenes ...

People have been left in tears after watching a John Lewis-style Christmas advert made by a Flintshire Scout group. The viral ...

As the UK's biggest chart race – the Official Christmas Number 1 – is close to getting underway, Official Charts is kicking off the festive season's favourite pop battle by spotlighting this year's ...

In 2022, Eddie Fisher and Matt Kennedy bowled over the Dragons with their pitch for eco-friendly natural refillable deodorant brand Fussy. Deborah Meaden and Peter Jones were both desperate to go into ...

Following their video in 2023, which gained fame across the world and was even recognised by Christmas advert specialist, ...

After a brief run as the UK’s favourite Christmas ad, John Lewis has slipped into third behind M&S and Aldi.