For 2020, John Lewis and Partners opted for something different to its usual blockbuster-style campaign. In line with the mood created by the coronavirus pandemic, the advert was more low key than ...

John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The ...

That’s capitalism, baby. Ah, the Pandemic Years. The 2020 John Lewis advert was very much of its time – think clapping for the NHS on your doorstep. A circular tale of good deeds endlessly ...

To commemorate the launch of John Lewis’s much anticipated 2024 Christmas ad, we go through every festive hit since 2007. Ahead of 2020's John Lewis Christmas ad launch, watch every film since ...

Titled 'Give a Little Love', the two-minute heartwarming John Lewis Christmas ad 2020 was released to make a lasting difference to some of those hit hardest during 2020. It follows the story of ...

Did the new John Lewis Christmas advert make me cry this year ... and being thrilled by the gift of a light-up sweater, while 2020 had a claymation celebration of neighbourliness accompanied ...

“I didn’t find it particularly emotive. I love John Lewis ads, but this one didn’t hit the mark with me. To me it was just a generic ad about buying stuff.” Our research found that the ad ...

"Beats John Lewis' advert by a mile," said another ... the love between a girl and her imaginary friend. Back in 2020, the ad was animation-based and was a heartfelt tale of a mum struggling ...

John Lewis’ latest Christmas ad ... The last time the ad scored within the 4-star range was in its 2020 efforts. The 2024 ad, created with Saatchi & Saatchi, also saw its highest brand fluency ...

John Lewis has been making its seasonal ads since 2007. We rank them all – with points added for controversies and an incredible reveal at the ...

For 2020, John Lewis and Partners opted for something different to its usual blockbuster-style campaign. In line with the mood created by the coronavirus pandemic, the advert was more low key than ...