In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos ...

Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

So, we set about exploring ways to visualise the gaps," she adds. Central to the brand identity is its logo which embraces ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo. The old logo featured all capital letters. The new one features gold ...