Alongside the TV commercial, a series of short films will be launched across social media that tap into viral trends, including a rethink of ‘fit checks’ as ‘savvy checks’ and unboxing content that ...

IKEA builds second-screen campaign for real-time dialogue about mealtime IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert ...

"This TV ad tried to show how Ikea can help customers easily and affordably ... SK-II addressed the issue of "leftover women" in a campaign to end the stigma, which was received positively in ...