Alongside the TV commercial, a series of short films will be launched across social media that tap into viral trends, including a rethink of ‘fit checks’ as ‘savvy checks’ and unboxing content that ...
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"This TV ad tried to show how Ikea can help customers easily and affordably ... SK-II addressed the issue of "leftover women" in a campaign to end the stigma, which was received positively in ...
New Delhi: Ikea India has rolled out a fresh OOH campaign across Mumbai, Bangalore, and Hyderabad that taps into relatable dialogues and songs. Each reference features playful wordplay ...
IKEA builds second-screen campaign for real-time dialogue about mealtime IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert ...
Pipi by Supermundane Manstrale House by Beep Studio The campaign is part of a series of stunts to coincide with the Greenwich store opening. Last month, the good ship Ikea (a giant version of the ...
The company is running the mobile ad campaign within Pandora’s iPhone application. IKEA has relied on mobile advertising in the past to help drive in-store traffic. “The IKEA campaign is ...
The campaign connects with audiences across cities by drawing on movie moments. In Mumbai, “BILLY, BILLY, BILLY; Aaja, Aaja, Aaja” references popular Billy bookshelf from Ikea.