BBC11mon
How Ikea tweaked its products to woo India's shoppers
A third of Ikea's range in India changes every year and a quarter of its products on sale are locally sourced, according to Kavitha Rao, Ikea India's chief commercial officer. "As a market ...
Herve Bouillonnec10d
Hyderabad Duty Free and IKEA team up for ‘Year End Bonanza’ campaign
The innovative campaign underscores Hyderabad Duty Free’s commitment to offering value and engaging experiences to its ...
brandequity.economictimes.indiatimes4d
IKEA retailer takes profit hit as price cuts dent sales
IKEA's largest franchisee, Ingka Group, saw an annual net profit drop to €800 million due to price cuts aimed at attracting ...
Business Today2y
A Peek into IKEA’s Aggressive Game Plan for India
Pulverer and team would require to keep cost of products affordable in order to drive volume sales growth. Given the kind of money it is pumping in, IKEA is clearly in India for the long haul.
Best Media23d
Ikea’s latest OOH campaign taps into relatable dialogues and songs
but in India, we want to bring more nuance to every market we communicate with. By pairing our products with these classic lines and songs, we’re bringing IKEA closer to home and adding a touch ...
Exchange 4 Media10d
How local and global brands are redesigning India's growing furniture space
With the advent of the Japanese brand Nitori, India's competitive furniture space dominated by Pepperfry, Wakefit and IKEA is poised to cater to the need for high-quality, functional products ...