Reuters Ikea went online in Mumbai before opening a store, the first time it has done this in the world India's $40bn (£29bn) "home and living" market - of which furniture and furnishings is a ...

IKEA's largest franchisee, Ingka Group, saw an annual net profit drop to €800 million due to price cuts aimed at attracting ...

With the advent of the Japanese brand Nitori, India's competitive furniture space dominated by Pepperfry, Wakefit and IKEA is poised to cater to the need for high-quality, functional products ...

From aroma-filled campaigns to delightful tactile experiences, here's a list of the most creative sensory marketing campaigns ...

New Delhi, Swedish furniture retailer IKEA is looking ... growth potential of India. There is "a lot of belief in India as it is coming into its growth decade. As a market, it is very dynamic.