IKEA, a furniture brand, launched the IKEA Business Network as part of a global campaign to support small and micro enterprises. We’re long-term subscribers to WARC and it’s a tool we use extensively.

IKEA is running the mobile campaign within Spin’s mobile site. Although the mobile initiative is not commerce-enabled, IKEA is relying on mobile to drive user engagement and brand awareness.

Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your ... The retailer’s brand purpose feels even more pertinent amid the ...

The brand’s latest outlet in Greenwich ... Pipi by Supermundane Manstrale House by Beep Studio The campaign is part of a series of stunts to coincide with the Greenwich store opening. Last month, the ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...