The IKEA effect is a psychological phenomenon named ... our efforts infuse them with something special. They aren't just “made with love”—they’re made to be loved. Irrespective of how ...
Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.
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