Using one of the largest social sharing services to launch a Web-based catalog ... steam as a digital marketplace To showcase its annual PS line geared towards millennials, IKEA has opted for ...

Furniture giant Ikea has announced it will stop ... The company said "fewer people" were reading the printed catalogue as customers moved to digital alternatives to shop and look for inspirations.

The digital and app versions of the catalog tie into this content by displaying videos of people acting out those morning and bedtime routines, all while enjoying the comforts of Ikea furnishings ...