It seems the viral ad campaign that we saw last week for the IKEA Leko is announcing nothing more than a new car-sharing service in France that's set for a proper introduction on Tuesday.

IKEA is attracting ... Users must start the charge session first, and then hook up the charger to their vehicles, similar to the experience of filling up a car with gasoline.

It seems the viral ad campaign that we saw last week for the IKEA Leko is announcing nothing more than a new car-sharing service in France that's set for a proper introduction on Tuesday.