The beauty of Pepe was his versatility—whether happy, sad, or smug, the frog's many faces could capture just about any vibe. Memes like "Sad Pepe" and "Smug Pepe" began to flood social media ...

Each major frog meme, over time, has been higher status than ... Unlike a photo, he takes many forms, evolving from a single happy face into millions of rare Pepes. Pepe represents the Frog ...

Pepe started his life as a laid-back cartoon frog but memes transformed him into an alt-right villain. The evolution of this cultural phenomenon is emblematic of the relationship between online ...