The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive ...
Bottom line: Google continues to invest in agency-focused solutions, showing recognition of the central role agencies can play in the digital advertising ecosystem. This latest curation update ...
In its case targeting how Google buys and sells online advertising in Canada, the Competition Bureau says the company "has ...
Google Ad Manager can handle all billing, helping simplify agency operations. New curation capabilities can help with better forecasting and budget management across multiple DSPs. Just in ...
The two sides made their final cases to a federal judge Monday in a trial over the tech giant’s dominance in technology that ...
Canada's Competition Bureau is suing Google for alleged anti-competitive conduct in its online advertising. In a statement, ...
Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech ...
Omnicom Group is in advanced negotiations to acquire direct U.S. rival Interpublic Group in a deal that will merge two ...