The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay ...
Bottom line: Google continues to invest in agency-focused solutions, showing recognition of the central role agencies can play in the digital advertising ecosystem. This latest curation update ...
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with ...
In its case targeting how Google buys and sells online advertising in Canada, the Competition Bureau says the company "has ...
The two sides made their final cases to a federal judge Monday in a trial over the tech giant’s dominance in technology that ...
Google Ads is experiencing technical issues ... part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land ...
Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech ...
Omnicom Group is in advanced negotiations to acquire direct U.S. rival Interpublic Group in a deal that will merge two ...