Thanks to its creamy consistency, medium coveage, and radiant finish, this concealer went viral when Hailey Bieber started ...

From unique customized jewelry to cozy essentials to statement dresses, this elevated curation of gifts has everything you ...

While many parents may feel apprehensive about letting their tweens wear makeup, it can be a fun way for them to express themselves and develop their sense of style. Though we’re used to ...

The tween in your life will love this trendy bubble ... If she’s a Swiftie, look no further! This makeup pouch with all of Taylor Swift’s ~eras~ decorated on it is the perfect gift for her.

Room decor, including lights and posters, can help tweens establish a space that reflects their evolving interests and identity. Age-appropriate cosmetics and beauty accessories let them ...

Here at ES Best, we recall all too well the beauty mistakes that we made as teenagers and have dedicated ourselves to preventing our Gen Z pals from repeating history. Celebrity makeup artist ...