As consumer behavior shifts, businesses must evolve their strategies to maintain competitiveness. Here are key actions for ...

We’ve all been sold the story of the perfect customer journey, a seamless path from awareness to purchase to loyalty. But let's face it, this idealized ...

I've found that gamification is a great way to make the shopping experience more dynamic, keeping consumers engaged at various touchpoints.

They then ‘consider’ that product and finally ‘purchase’ it. This process typically remains the same, whether it takes someone 10 minutes or 10 months to buy. The big shift in the modern consumer ...

The Container Store will roll out post-purchase order tracking and notification solutions from Narvar beginning this summer. The retailer also plans to… Get free access to tactical tips, invaluable ...

Knowing what factors influence women as they buy skincare products is crucial for cosmetics brands to understand the consumer journey and mindset. Microsoft Advertising's Linda Liberg unveils new ...

The more attune a post-purchase journey is to a customer ... incorporating the buyer’s name in the email with relevant product recommendations have a 217% more open rate than one with a generic ...