MarTech on MSN22h
Rethinking media mix modeling for today’s complex consumer journey
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. The post Rethinking ...
Marketing2mon
B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?
revealing that marketers own the first 70% of the buying journey. Which means it's Marketing, not Sales, that wins over buyers—or fails to do so. In this article, I'll explore the research, discuss ...
business-reporter.co.uk2y
How brands can take advantage of the evolving consumer journey
The evolution of the consumer journey reflects the global changes of recent years. While it looks different today, it doesn’t have to be daunting Consumer shopping habits have shifted dramatically in ...
Business Insider3y
Direct-to-consumer sales are on the rise. Here's how traditional and digitally native brands can keep up.
Consumers find that when buying directly from brands ... and infrastructure to capture and measure the consumer journey, while digitally native brands continue to explore cross-channel expansion ...
CRN8y
Channel Co. Exclusive Research: The Partner's Buying Journey Is As Big A Game-Changer As The Buyer's Journey
The partner's buying journey, however, is every bit as big ... which is well understood in the consumer world," said Dignam. "Our No. 1 goal is to accelerate the growth and success of the channel.