In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

Although co-op advertising policies differ from manufacturer to manufacturer, most will pay a portion of the advertising costs and supply the retailer with photos or graphics to use in the ad (or ...

A new ad for Co-Op Live, shot on 35mm film, features the legendary punk poet John Cooper Clarke. Known as The Bard of Salford ...

Titled Hammer & Coop, there's even a website touting the new "flick." Note that the typefaces used on the site are the same ones MINI uses for all their advertising/PR materials. Also, the ...

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