This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in ...

X-Men '97 is the first project under the newly created Marvel Animation banner. With all 10 episodes of X-Men '97's first season now available on Disney Plus, it's time to see how they rank ...

As competition for individuals' limited attention is of concern in the online advertising environment, animation is one innovation widely used by practitioners (Sundar et al. 1999); such ads ...