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Jaguar defends new ‘Barbie pink’ electric car
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
Jaguar Unveils Electric Car, Critics Dub It 'Barbie Pink'
British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as "Barbie pink" amid a backlash over a radical rebrand of the iconic company.
‘It’s not to be loved by everyone’: Jaguar defends new ‘Barbie pink’ electric car
Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative”. Gerry McGovern, the company’s chief creative officer, said Jaguar’s new Type 00 models demonstrated its desire to “strike through convention”,
1d
on MSN
Jaguar’s ‘Barbie’ relaunch is a disaster for an iconic brand
It could have restored the splendour of the leaping cat to the bonnet. It could have tried to summon up the elegantly sensual ...
23m
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
CNET
4h
Jaguar Type 00: Everything You Need to Know About the Car Everyone Is Talking About
"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...
Yahoo
17h
‘It won’t be loved by everyone’: Jaguar defends new ‘Barbie pink’ electric car
Jaguar
’s Type 00 is a ‘design triumph’, according to The Telegraph’s reviewer - Jason Koerner/Getty Images for
Jaguar
...
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