Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon Musk also serving as one of the critics. The influential business magnate recently responded to Jaguar’s promotional video regarding their rebranding,

The video, which was posted on the company's social media channels, shows a group of models modelling bright and flamboyant clothing across a series of equally vibrant sets - and prompted a pile online.

In response to questions about Jaguar's iconic teeth-baring big cat logo, the British carmaker explained: 'It has been reimagined.'

The brand, founded 102 years ago, is moving into a new era, reflecting its transition away from traditional luxury vehicles toward a sustainable, future-focused approach.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.