Pantone's Color of the Year program started in 1999 when Cerulean blue was announced as Color of the Year for 2000. See all 28 inspiring selections to date.

Color choices can impact not just the feelings you experience in your home or its style, but potentially its resale value.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the global color specialist said Mocha Mousse was “a mellow brown infused with a sensorial and comforting warmth.”

Mocha Mousse is a departure from the much bolder Colors of the Year that Pantone has selected lately. For the last four years, the title has gone to bright, vivid hues including Peach Fuzz (2024) and Viva Magenta (2023). According to the New York Times, Pantone hasn't chosen a shade of brown as its hero color in over two decades.

For its evocative nature and warmth, PANTONE 17-1230 mocha mousse was selected as Pantone’s 2025 color of the year.

Since the hue was already trending at fashion shows in September it's not as hard as you think to incorporate it into your wardrobe. Here are some essentials by Black-owned brands.