Mocha Mousse is a departure from the much bolder Colors of the Year that Pantone has selected lately. For the last four years, the title has gone to bright, vivid hues including Peach Fuzz (2024) and Viva Magenta (2023). According to the New York Times, Pantone hasn't chosen a shade of brown as its hero color in over two decades.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the global color specialist said Mocha Mousse was “a mellow brown infused with a sensorial and comforting warmth.”

Since the hue was already trending at fashion shows in September it's not as hard as you think to incorporate it into your wardrobe. Here are some essentials by Black-owned brands.