The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

According to Portnoy's recount, she's also tired of the decline from 2023 — and apparently still emotionally scarred from the ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

Underwood has already reportedly partnered with Michigan's NIL collective Champions Circle and Valiant Management to release ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the ...

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is ...

Five-star quarterback recruit Bryce Underwood flipped his commitment from LSU to Michigan ... keep Bryce home in Michigan as ...

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit ...

The Wolverines landed a huge recruiting win Thursday, as five-star quarterback Bryce Underwood flipped from LSU to Michigan.