The Alkaline Water Company set out on a mission to create the best tasting water in the world. At the time, there were two emerging trends in health conscious consumers. One was the growing interest in the alkaline diet and the second was the perceived health benefits of Pink Himalayan Rock Salt. By combining these two concepts in an alkaline water and trademarking the name "Alkaline88" The Alkaline Water Company was able to achieve the smoothest tasting, Clean Beverage in the US enhanced water category. Since its inception, Alkaline88 has penetrated over 70,000 retail outlets nationwide and has become the 10th largest enhanced water brand in the Country.