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AI Deciphered: Discovering the Potential for Marketers and Communicators takes place in New York City on September 19, in partnership with Campaign and MM+M. 15 March 2024 by PRWeek staff. The talented agencies, campaigns and leaders who won the top trophies at the 25th annual PRWeek Awards. 27 February 2024 by PRWeek staff.
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IPG unites agencies and clients under all-in-one data platform ‘Interact’. By Robin Langford, Performance Marketing World, October 18, 2024. The move forms part of a larger trend for holding companies to break down information silos across their …
PR & communications news | PRWeek
By Chris Daniels, January 25, 2024. Pitching SI in its prime wasn’t easy. But it was a bucket list moment for many media relations executives. Latest news about public relations and communications from PRWeek, leading source of information for the PR industry.
AI and comms: The evolution has only begun | PR Week
1 day ago · In a recent analysis of 230 daily tasks performed by communicators, Burson found that generative AI could boost efficiency by 20% to 30%. “Putting the right level of scrutiny on a human-plus-technology solution is going to elevate the strategic, the orchestration,” predicts Latz.
Opinion - PRWeek
Identifying modern digital success metrics. By Jennifer Angier, September 04, 2024. Digital PR strategies are most effective when you track and report on metrics that matter to stakeholders, Digital United PR specialist Jennifer Angier says. Hear from thought leaders in the PR & communications industry.
PR & communications news | PRWeek
Holding company agencies start 2024 with a mishmash of performance. By Steve Barrett, April 25, 2024. WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform. Guest bloggers and editors' insight from PRWeek, the leading source of information for the PR industry.
Steve Barrett on PR - PRWeek
By Steve Barrett, September 14, 2023. A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging. PR Week is the leading source of news, analysis, features & …
PRWeek US Awards 2022: The Winners | PR Week
PRWeek US Awards 2022: The Winners. Nabbing a trophy at the "Oscars of the PR industry" remains one of the most-challenging feats in the industry, but here are the talented agencies, campaigns and leaders who pulled off the feat at the 23rd annual celebration.
Corporate PR news & analysis - PRWeek
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising. By Lecia Bushak, MM+M, September 30, 2024. The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers. Corporate public relations news, briefs and analysis from PRWeek.
In-depth | PRWeek
Steph Curry’s Underrated Golf promotes its mission to provide equity, access and opportunity to student-athletes. By Eric Berger, October 17, 2024. The brand highlighted the stories of its female and male competitors who might not otherwise have had …