Conversions API - Documentation - Meta for Developers
Learn how the Conversions API allows advertisers to send web events from their servers directly to Meta.
Get Started - Conversions API - Meta for Developers
Learn how to implement the Conversions API and the prerequisites, including Business Manager, Facebook App, Meta Pixel, and a Server Connection.
Conversions API End-to-End Implementation - Meta for Developers
The Conversions API supports advertisers’ efforts to provide consumers with appropriate data transparency and control while also helping them to continue providing personal experiences. With the API, you can share data directly from your server, rather than through a browser.
Using the API - Conversions API - Meta for Developers
Web, app, and physical store events shared using the Conversions API require specific parameters. By using the Conversions API, you agree that the action_source parameter is accurate to the best of your knowledge. The list of required parameters is available here.
Best Practices - Conversions API - Meta for Developers
The Conversions API allows you to share website events that the Pixel may lose due to network connectivity issues or page loading errors. The Conversions API can also be used to share other types of important events and data that occur offline or at a later time that the Pixel cannot.
Guides - Conversions API - Documentation - Meta for Developers
Use these guides to help you perform common actions with the Conversions API. Send Requests and Verify Events Learn how to send events to the Conversions API, handle dropped events and batch requests, and confirm that your events have arrived.
Parameters - Conversions API - Meta for Developers
The Conversions API now supports web, app, offline, and business messaging events. Website events shared using the Conversions API require the client_user_agent , action_source , and event_source_url parameters, while non-web events require only action_source .
Conversion Leads Integration - Conversions API - Meta for …
Use the Conversions API to upload offline events from your customer relationship management (CRM) system.
Conversions API for Offline Events - Meta for Developers
The Conversions API is Meta’s recommended integration method for sending offline and physical store events to Meta for use in ad measurement, attribution, and targeting. This page details how to send offline events via a Conversions API direct or partner integration.
Conversions API for App Events - Meta for Developers
The Conversions API enables advertisers to send web, app, physical store and business messaging events to Meta through a single endpoint rather than across multiple sources. This consolidation will simplify an advertiser’s tech stack and create a more comprehensive view within Meta Events Manager by using datasets.